Event Branding & Marketing
For this project, I led a cross-functional team of designers and content strategists to conceptualize, design, and execute a large-scale leadership event. I was responsible for the creative direction and marketing strategy, as well as design execution, communication planning, and vendor selection and coordination.
A selection of decorative and wayfinding signage from the event
Event branding extended to a drip email marketing campaign
Event staff were easily recognizable in branded t-shirts
Swag items, including a fully-illustrated custom coloring book that served as guide to the event